“Christine has captured the ability to merge quality and sensitivity in her handmade cards. Every card is unique, high quality construction and delightful to give – and receive! The Pop-up card can actually stand up when opened, making it a gift to be kept and displayed with joy.”- - Kathy J.

“Christine has been making cards for me for years, but her Purely by Heart cards have burst through the ceiling of creativity. Sincerely, every card is made with such heart, love and joy. You can feel it in every one of them. And now she has opened her Purely by Heart store so more people can enjoy them. You will not be disappointed.”  - Mary L.

“After my holiday visit with my family, I asked Christine to create a gift I could give each of my adult children as a thank you. She captured the essence of what I wanted to express in the cards she created – all a little different, yet alike. They were perfect. Best cards I’ve ever seen! - James C.

“My sister, Christine, surprised me with a Christmas card that I wasn’t involved in making. And,even though I know the joy of putting them together with her, I now know the thrill and delight with opening this unique gift. Just like that one, it truly tells whoever receives a Purely by Heart card that someone cared enough to send them this beautiful expression of creativity and love.

Every card is meticulously made with the care and heart that went into designing it.

I am excited to be part of Purely by Heart!” - Francine Hobein

About Us

Christine Melton,

Purely by Heart Designs, Owner - Creator

My love of paper started as a kid when I made purses out of Kleenex and cereal boxes; Christmas wreaths from strips of paper. Then the computer age happened and I found another way to use paper – making cards which has been my passion for many years, 

If the definition of bliss is finding happiness and joy in what you do, than I have found mine!  Each card I design comes from my heart. I am a passionate innovator! There’s an old saying that things come “purely by chance”. My cards come “Purely by Heart”.

And the BEST part of Purely by Heart is that my sister, Francine, has joined in with me. Her nickname is “Sticky Fingers”. We have fun creating together, laughing at our silly mistakes (like gluing something upside down) and seeing those beautiful cards lined up ready to go out to delight someone.

Every one of our cards is uniquely designed and made with high quality paper. All our cards are meticulously assembled by hand. We use art from several wonderful designers and are always looking for collaborators in design. We believe there is an infinite abundance of creativity and opportunity.

We are ready and willing to create something unique for you – or choose from the cards we have already waiting for you in our store.

Thanks so much for enhancing our joy by purchasing our cards. We will love hearing from you – christine@purelybyheart.com


Christine Melton with Francine Hobein

We thank these designers for their original artwork used in Purely by Heart cards:

Lori Whitlock

Kristi W. Designs – “Stinkin’Cute”


All our Purely by Heart cards are created and produced in Maryland Heights, Missouri.  Creativity is always open, so if you'd got a card you want created or see one you'd like personalized, give me a call! (Please don't just stop by - I might still be in my pajamas!)

(314) 560-5705 or email me at purelybyheart@gmail.com

Maryland Heights MO 63043

Store Hours

Monday — Friday

9:00 AM — 9:30 PM


Noon — 7:00 PM